Kite and Rocket Research is a New York City inventing-engineering firm that creates toys, healthcare and recreational products. Rather than focusing their site on product successes, of which they have many, they decided instead to feature short video glimpses of experiments that may or may not correlate to products they are developing.
The rationale is that the development process along with the technological considerations supporting it are both equally interesting, if not more so than showcasing a finished idea only. Not only that, conquering the technological hurdles usually involves fascinating and highly entertaining processes that are often omitted in developmental case histories. The decision was made to feature these missing steps rather than excluding them, and by doing so, getting a better idea of the fun explorative nature of Kite and Rocket’s culture.
The Kite and Rocket website was developed in partnership with HB Studio.