This is the first time that I’ve created identity for political candidates, and when doing so, choosing colors is a no-brainer — it is a strictly red, white and blue palette. Also in this journal are identity concepts for the short-lived political consultancy, Yellow Dog, and as you can guess by the name, the color palette for those concepts were largely self-solving too.
Also notice the continuation of flying business card explorations for Kite and Rocket Research, and interspersed throughout are subway passengers sleeping or fixated on their mobile phones.
