Journal 21

There are several branding projects are represented here, among them, Bare Zero Proof non-alcohol tequila, whiskey, and gin. The client came to the table with a proclivity for dragonflies, describing how dragonflies represent rebirth and transformation. So I researched dragonflies and watched several long YouTube documentaries about the them, and I discovered that dragonflies indeed go through transformation. However, while in an underwater pupa stage and also as adult flying insects, they are ruthless, violent, amoral insect murderers.

So I explored dragonflies. But while thinking about the product name, and the fact that it had no alcohol content, I decided to explore bareness as a visual metaphor for what the product does not have. Thus you will find a surplus of nudity on the pages.