This technology startup was in need of naming and brand identity. The name investigation led to forming hybrids of descriptor words using the least number of URL letters, then identifying which best word-concepts reflected the company’s intellectual approach to product development and distribution. Anilect resulted from combining analyze with intellect.
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It’s small, but once you remove the perforated areas, unfold the wings, and toss it — it flies. By testing a variety of papers and exploring multiple designs, I created successful flying prototypes that give the common business card new purpose.
East Side House Settlement in the South Bronx offers exceptional community-building support for residents of one of the US’s most economically challenged congressional districts. Education is at the heart of what they do, and they provide education and promote college opportunities resulting in an astonishing success rate measured in high school graduates, many of whom go on to college.
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