Updating financial institution branding is a tender affair. On one hand, it should reflect the progression of the 21st century financial class of trade — electronic, agile, informed. Yet on the other hand, it should convey security and durability. The company’s initials have always raised eyebrows being the acronym of end-game warfare. However, in this application they are merely the initials of their chief investment officer and founder, well respected in the investment industry. Here is how the new brand identity evolved:Continue reading “Rebranding WMD Asset Management”
East Side House Settlement in the South Bronx is know for its accomplishments in education, from preschool all the way through college prep. Particularly successful are its high schools with record-breaking numbers of graduates that continue on to college. One of their newest endeavors is Haven Charter High School (HCHS) with the mission to fast track students interested in healthcare into the job market and/or further education in healthcare fields. Here is the the branding story behind it.Continue reading “Haven Charter High School: Branding a Healthcare Charter School”
In response to contemporary emojis — all highly rendered and colored — here is a graphical and monochromatic counterpart that retains all of the happiness, seductiveness, and anger. Emoticon Gothic is stripped of cuteness that softens users’ mood. Use with caution.
It’s small, but once you remove the perforated areas, unfold the wings, and toss it — it flies. By testing a variety of papers and exploring multiple designs, I created successful flying prototypes that give the common business card new purpose.Continue reading “Kite and Rocket Flying Business Cards”